For the Perfect Plump - Visibly plump and reshape your lips with our long-lasting lip plumping liners. It delivers the cleanest lines and helps minimize feathering while boosting your lip line for a pouty effect. Plus it’s retractable for an always sharp, versatile application.
Why You'll Luv It - Ceramides + Peptides help plump the look of lips and visibly smooth lip lines while feel-good Ginger visibly boosts lip volume.
Why You Need It - Line, fill and reshape your lip line with these velvety lip products that glides on effortlessly for the easiest fuller lip hack.
Application Tips - Using our plumping lip liners, follow your natural lip line with our for a subtle juicy look, or overline Cupid’s Bow and bottom center lip for an extra juicy look. You’ll feel a slight tingle - don’t worry, that just means it's working! Wear alone or top with So Juicy Plumping Gloss Balm or So Juicy Plumping Gloss.
With Love, From California - It's our mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. We imagine, develop, test and manufacture all under one roof for next level colour + formulas. We pride ourselves on being 100% cruelty-free and keeping our community at the center of our world.